Epicure Digital was challenged to design a promotion board with the visual impact to attract customers to the corner location in a vast mall Food Court. Epicure Digital was commissioned the food photographer and his team and provided the creative direction for all the new photography. The idea was to shoot food photography that looked like animated posters. Overhead views of simply plated food set on a rustic wood table. This solution extended the brand, which has a fast-casual, organic, and rustic identity.

Promo Board Engineering & Information Management

Promo Board Design

• Concept Development

• Creative Direction

• Commissioned and Directed Food Photographer

• Animate Food Photography

• Brand Extension

Meal Period Scheduling


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